Infobase - Seite 7

02.05.2022 Use Gaming Content Legally

Let’s Plays: Copyright and Other Risks in Gaming Content

Play games and earn money? The dream of being a content creator for Let's Play videos or streams also comes with some legal risks. This article tells you what you need to consider when using gaming content and how you can protect yourself.

25.04.2022 Send Newsletters in a Legally Compliant Way

Legally Secure Newsletter Marketing: This Is what you Need to Know

Newsletters are a very important and effective tool for communicating with existing and prospective customers. This article discusses the legal requirements you have to comply with and what you should generally keep in mind when using newsletters:

22.04.2022 Expert Interview With Jeanette Lagall

Self-Publishing: Tips on How to Publish and Market Your Own Book

A lot of people dream of writing their own book. We talk to Jeanette Lagall from the Selfpublisher Association about how this dream can also become a reality away from traditional publishing houses and how authors can get their work out to readers.

21.04.2022 Required or Not – Find Out in our New Video!

Professional Indemnity: Who Needs it and Who Does Not?

Who needs Professional Indemnity and who does not? For some professions it is mandatory to have Professional Indemnity Insurance and for some it is sensible – in our new video we explain who has to have it and who really should.

11.04.2022 Interview with Dr Julia Freudenberg from the Hacker School

Learning Programming for Freelancers – What’s the Point?

Dr. Julia Freudenberg from the Hacker School is convinced that programming is not only fun, but can help freelancers advance in any business. In an interview, she talks to us about how people of all ages and industries can learn more about IT.

07.04.2022 Professional Indemnity Easily Explained

What Does your Professional Indemnity Do for you?

What does Professional Indemnity actually do in the event of a claim? Quite a lot! Using three examples, we show you in this video what your Professional Indemnity Insurance does when you report a claim.

04.04.2022 How to avoid poorly placed advertising

Brand Safety: Tips for your Business

Poorly placed advertisements - i.e. advertising in an environment that does not suit your brand or your company - can result in enormous damage to your image. Find out what you should consider for brand safety and why brand suitability is just as important in the current article.

28.03.2022 10.000 euros in damages due to missing documents

A Real exali Damage Event: Accountant Loses Important Applications

Accountants bear a great deal of responsibility for the assets of their clients. Even a small organisational omission can lead to immense damage - as this real exali damage case impressively proves.

24.03.2022 Video Interview with Ralph Günther

exali Goes Europe: Professional Indemnity for Freelancers

A digital insurance solution with worldwide coverage - this is how exali founder Ralph Günther sees the future of Professional Indemnity Insurance. In an interview, he reveals how this became reality at exali.

14.03.2022 Interview on Podcasts and Podcast Advertising

Tips for your Own Podcast from Expert Paula Thurm

Hardly any medium has been as successful in recent years as podcasts. That is precisely why numerous media, bloggers and celebrities such as Jan Böhmermann and Michelle Obama now have their own podcast. Paula Thurm from Podcast Marketing Club explains in an interview what opportunities and risks the medium offers for your business.

11.03.2022 Lawsuit Worth Millions as a Deterrent?

Dolce & Gabbana Sues Blogger: Freedom of Expression or Reputational Damage?

The fashion group Dolce & Gabbana has sued two bloggers for more than 500 million euros in damages. It’s about Instagram, damage to reputation and loss of sales...

07.03.2022 IT security for small and medium-sized companies

Cyber Security for SMEs: How to Achieve Effective Safety Standards

Cyber security – isn’t that something only large corporations have to worry about? Not even close! Hackers have long seen small and medium-sized companies as worthwhile targets. In the latest article you can read about how to effectively protect your business - even if you don’t have an endless budget and an armada of IT experts at your disposal.

04.03.2022 With authenticity, knowledge and perseverance

Become an Influencer: How to Get Started as a Creator!

Anyone can become an influencer, but building reach and making money takes more than just a few pretty pictures or videos. In this article, we tell you how you can get started as an influencer and what risks are involved.

25.02.2022 Crowdfunding as a subscription model

Patreon: Financial Freedom for Creative Freelancers?

Patreon wants to offer creative individuals such as podcasters, visual artists, illustrators, authors, musicians, and many others the opportunity to earn money with their own works. In the current article, we took a closer look at how the “crowdfunding as a subscription” model works and what the risks are.