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04.07.2022
Tips for creating professional videos
Videos For Business: How to Use Moving Images Optimally
Everyone talks about images but not enough about videos: This article tells you how you can increase your sales with videos about your products or services and what you should keep in mind.
01.07.2022
Gateway for Hackers
How to Protect Yourself from Cyberattacks via Adobe Cloud
Working in the Adobe Cloud saves money, time and offers a lot of flexibility. To ensure that these advantages don’t become a gateway for hackers, creative people should take a few security measures – we’ll tell you what to do.
20.06.2022
Google Advertising
Google Ads: Everything you Need to Know for Successful Advertising Campaigns
Want to use Google Ads for your business but don’t know where to start? We have summarised numerous tips and information about Google advertisements in our little guide.
17.06.2022
A Plus for Customer Service
Live Chat For Your Business: What you Need to Consider
Faster response times, higher conversion rates, happier customers: There are many reasons to use live chat in your business. But, who should use it and what do you need to look out for? We clarify the most important questions about live chat in customer service.
13.06.2022
Strategies for Online Marketing
Customer Journey: How to Ensure a Successful Customer Journey
What does you customer’s journey look like? What do they experience when they come into contact with your product/service for the first time and ideally buy from you? Creating a customer journey map will help to improve this customer journey.
03.06.2022
Social Media Marketing Risks
Facebook, Instagram, Twitter & co.: An Overview of the Risks in Social Media
Data protection, legal notice obligation, copyright...social networks such as Facebook, Instagram, TikTok and Twitter are not a legal vacuum. We’ve taken a closer look at some of the risks you should know when using social media for business.
30.05.2022
CEO Fraud: Cases and Tips
The Fake President Trick: When Scammers Pretend to Be the CEO
Fake emails, calls using a voice simulation program – CEO fraud is one of the most successful social engineering attacks that cybercriminals use to swindle billions. We’ll show you how to spot the scam and protect your business.
27.05.2022
A Conversation With meetergo Founder Dominik Rapacki
Meetings and Data Protection: How to Schedule Appointments In a GDPR-Compliant Manner
Data protection is also involved when arranging meetings. With his meetergo software, Dominik Rapacki wants to enable freelancers, entrepreneurs and the self-employed to schedule appointments in a GDPR-compliant manner. In our interview, he tells us exactly how this works and why data protection-compliant meeting software can enrich any business.
23.05.2022
Real exali Damage Event
Google Ads Error: 15,000 Euros in Damages for a Misplaced Check Mark
Google Ads campaign paused because of a wrong click - this mistake caused an agency to receive a claim of compensation in the amount of 15,000 euros. This real damage event from our archive shows what Professional Indemnity Insurance does for you in the event of a claim.
16.05.2022
IT Glitch During a Competition
Competition Fail Causes 400.000 Euros in Damages for McDonald’s
Expensive competition glitch at McDonalds: Because the app didn’t work properly, there were six winners at the Monopoly competition instead of two - leading to a loss of 400.000 Euros. This article tells you why such a mistake can also be expensive for IT service providers.
09.05.2022
IT Error with Big Consequences
Mixed-Up Numbers: IT Expert Causes Damage Amounting to 14.000 Euros
05.05.2022
Fake President Trick
CEO Fraud: How to Recognise this Trick and Protect your Business
CEO fraud or fake president trick is type of spear-phishing email attack in which the attacker impersonates the CEO or someone from senior management and aims to trick your employees. In this video, we show you how to recognize the signs and train your team to avoid to fall for it.
02.05.2022
Use Gaming Content Legally
Let’s Plays: Copyright and Other Risks in Gaming Content
Play games and earn money? The dream of being a content creator for Let's Play videos or streams also comes with some legal risks. This article tells you what you need to consider when using gaming content and how you can protect yourself.
25.04.2022
Send Newsletters in a Legally Compliant Way
Legally Secure Newsletter Marketing: This Is what you Need to Know
Newsletters are a very important and effective tool for communicating with existing and prospective customers. This article discusses the legal requirements you have to comply with and what you should generally keep in mind when using newsletters:
22.04.2022
Expert Interview With Jeanette Lagall
Self-Publishing: Tips on How to Publish and Market Your Own Book
A lot of people dream of writing their own book. We talk to Jeanette Lagall from the Selfpublisher Association about how this dream can also become a reality away from traditional publishing houses and how authors can get their work out to readers.
21.04.2022
Required or Not – Find Out in our New Video!
Professional Indemnity: Who Needs it and Who Does Not?
Who needs Professional Indemnity and who does not? For some professions it is mandatory to have Professional Indemnity Insurance and for some it is sensible – in our new video we explain who has to have it and who really should.
11.04.2022
Interview with Dr Julia Freudenberg from the Hacker School
Learning Programming for Freelancers – What’s the Point?
Dr. Julia Freudenberg from the Hacker School is convinced that programming is not only fun, but can help freelancers advance in any business. In an interview, she talks to us about how people of all ages and industries can learn more about IT.
07.04.2022
Professional Indemnity Easily Explained
What Does your Professional Indemnity Do for you?
What does Professional Indemnity actually do in the event of a claim? Quite a lot! Using three examples, we show you in this video what your Professional Indemnity Insurance does when you report a claim.
04.04.2022
How to avoid poorly placed advertising
Brand Safety: Tips for your Business
Poorly placed advertisements - i.e. advertising in an environment that does not suit your brand or your company - can result in enormous damage to your image. Find out what you should consider for brand safety and why brand suitability is just as important in the current article.
28.03.2022
10.000 euros in damages due to missing documents
A Real exali Damage Event: Accountant Loses Important Applications
Accountants bear a great deal of responsibility for the assets of their clients. Even a small organisational omission can lead to immense damage - as this real exali damage case impressively proves.
24.03.2022
Video Interview with Ralph Günther
exali Goes Europe: Professional Indemnity for Freelancers
A digital insurance solution with worldwide coverage - this is how exali founder Ralph Günther sees the future of Professional Indemnity Insurance. In an interview, he reveals how this became reality at exali.
14.03.2022
Interview on Podcasts and Podcast Advertising
Tips for your Own Podcast from Expert Paula Thurm
Hardly any medium has been as successful in recent years as podcasts. That is precisely why numerous media, bloggers and celebrities such as Jan Böhmermann and Michelle Obama now have their own podcast. Paula Thurm from Podcast Marketing Club explains in an interview what opportunities and risks the medium offers for your business.
11.03.2022
Lawsuit Worth Millions as a Deterrent?
Dolce & Gabbana Sues Blogger: Freedom of Expression or Reputational Damage?
The fashion group Dolce & Gabbana has sued two bloggers for more than 500 million euros in damages. It’s about Instagram, damage to reputation and loss of sales...
07.03.2022
IT security for small and medium-sized companies
Cyber Security for SMEs: How to Achieve Effective Safety Standards
Cyber security – isn’t that something only large corporations have to worry about? Not even close! Hackers have long seen small and medium-sized companies as worthwhile targets. In the latest article you can read about how to effectively protect your business - even if you don’t have an endless budget and an armada of IT experts at your disposal.