Professional Indemnity Insurance:
Comprehensive Protection for Content Creators
Comprehensive Protection with Content Creator Insurance
- Review and defence against unjustified claims for damages
- Protection against breaches of confidentiality
- Cover for incorrect advertising labelling and contractual violations
- All social media profiles included
- Protection against trademark, copyright and licence infringements
- Worldwide insurance cover
- Immediate insurance cover in just 5 minutes
- Personalised support from our team of experts

Indemnity Insurance Seal for your Principals
- Individual and comprehensive insurance protection
- High coverage sums for financial losses
- No-claims evidence going back five years
Why Content Creators Need a Professional Indemnity Insurance
As a content creator, you produce content for a growing community every day. Whether you're creating engaging videos, informative podcasts, regular livestreams or professional user-generated content (UGC) for brands, producing and publishing content involves numerous legal risks.
For example, you accidentally use an image, video or music clip without having the necessary usage rights. Thanks to modern search technologies, such infringements can now be detected quickly. This may result in written warnings and claims for damages.
Professional Indemnity Insurance from exali checks whether you are liable, pays justified claims and defends you against unjustified claims (passive legal protection).
Professional Indemnity Insurance through exali: What is Covered?
Financial losses are monetary losses suffered by your clients, advertising partners or other third parties in the event of a claim. Professional Indemnity Insurance through exali offers comprehensive protection for all types of content creators, including protection against written warnings. In the event of a claim, the insurer checks at its own expense whether the claims are justified and pays compensation for covered claims.
Content Creator Insurance: Understanding Potential Risks
Professional Indemnity Insurance for content creators helps you manage the risks of your everyday professional activities. The following examples illustrate situations that could lead to claims for damages in your work as a content creator:
- Incorrect advertising labelling: A manufacturer sends you a high-quality winter jacket free of charge, which you feature in your Instagram story. However, you forget to label the post correctly as advertising. Since your followers cannot recognise it as a commercial collaboration, a competitor becomes aware of the post. The result: a costly written warning for failing to comply with advertising disclosure requirements.
- Damage to reputation: A hotel invites you to spend a weekend there in exchange for coverage on your social media channels. However, your subsequent livestream is anything but positive. Your criticism spreads rapidly, and the hotel believes its reputation has been damaged. The owners accuse you of making statements that harm their business and demand compensation. Whether the claim is justified must now be investigated.
- Copyright infringement: You use a trending sound in a sponsored Instagram Reel. Afterwards, it turns out that the music licence does not cover commercial use by brands. The record label issues a written warning and demands compensation.
- Violation of image rights: You film a street vlog in a busy pedestrian area. A person who is clearly identifiable in the footage does not consent to its publication. They accuse you of violating their image rights and demand compensation.
- Breach of confidentiality: A business partner sends you confidential product data and images for an upcoming campaign. Due to an unencrypted data transfer or a security vulnerability on your computer, the information becomes public before the official launch. The manufacturer suffers a financial loss and claims damages from you.
Are all my social media channels covered by the same insurance policy?
How much does content creator insurance cost?
What first-party losses and services are included in content creator insurance?
Who is covered by Professional Indemnity Insurance for content creators?
How do I report a claim to exali?
How can I cancel my Professional Indemnity Insurance for content creators?
What happens if I stop working as a content creator?
All the Benefits at a Glance