Professional Indemnity Insurance for Influencers

Influencer marketing offers numerous opportunities for companies to generate attention. However, the risks and challenges associated with it are just as great. Even a single post that lacks advertising labelling can lead to a written warning. That's why you, as an influencer, should ensure that you are optimally protected. With Professional Indemnity Insurance for influencers you are optimally insured in such cases. 
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ab € 133,10 netto p.a.

Comprehensive Protection with Influencer Insurance

  • Review and defence against unjustified claims for damages
  • Protection in the event of a breach of confidentiality
  • Contractual violations hedged
  • All social media profiles included
  • Insurance against trademark, copyright or licence infringement
  • Worldwide insurance cover
  • Immediate insurance cover thanks to online purchase
  • Personalised support from our team of experts
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  • Individual and comprehensive insurance protection
  • High coverage sums for financial losses
  • No-claims evidence going back five years

The right Protection for Influencers

As an influencer, you are active on numerous channels and regularly produce content. In doing so, you are always exposed to the risk of a warning. Without realising it, you may incorporate a copyrighted image into your website. Thanks to image reverse search, such an infringement is now easy to detect. The consequence: a warning lands in your letterbox. This is not the only reason why it is important to have Professional Indemnity Insurance that covers such risks. With Professional Indemnity Insurance from exali, you are fully covered as an influencer. This not only takes care of warnings, but also of all other typical professional risks of influencers. 

  • Instagram-Influencer
  • Tik-Toker
  • Blogger
  • You-Tuber
  • Streamer
  • Influencer-Coach
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Professional Indemnity Insurance from exali offers influencers of all kinds comprehensive protection, e.g. in the event of warnings (due to missing advertising labelling or due to a violation of trademark or copyright law). In the event of a claim, the insurer checks at its own expense whether the claims are justified and, in the event of a justified claim, pays compensation.

Protection in the Event of Financial Loss

Violations of personal rights and confidentiality agreements, as well as copyright, trademark or licence law, are among the biggest risks for influencers. Professional Indemnity Insurance protects you from expensive consequences that can arise from even minor professional mistakes (e.g. compensation, legal fees and court costs). The insurer covers justified claims for damages and defends you against unjustified claims (passive legal protection).

Protected against Cybercrime

Social media accounts can also become targets for cybercriminals. If unauthorized individuals gain access to your login credentials—for example, through phishing—this can result in financial losses. Media liability insurance provides coverage for insured third-party cyber damages—for example, if a cyberattack on your systems results in the disclosure of customers’ personal data, leading to claims for damages. For certain damages to your own business, you can expand your coverage with the optional module for data protection and first-party cyber losses.

Personal Injury and Property Damage 

Liability risks can also arise off-screen. For example, if you accidentally damage a client’s event equipment during a photo shoot, or if a guest is injured in your studio, you may face claims for damages. With the optional office and business liability insurance, you’re protected against covered personal injury and property damage. This may also include certain types of damage to rented premises or third-party property.

Worldwide Protection for Influencers

For you as a content creator or influencer, stays abroad are just as much a part of your work as spontaneous business trips. Whether it’s international collaborations, trips abroad, or publications for a global audience, media liability insurance provides worldwide coverage for insured financial losses. This is particularly important if you collaborate with foreign companies or publish content internationally. In the event of a claim, you can reach our insurance experts without waiting on hold or dealing with a call center.

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Why choose exali.com

  • Talk to a real person - no call centre!
  • We know what your daily worklife is like, meaning we know what you need
  • Our insurance conditions are tailored to your business
  • We handle your damages immediately
  • We make sure that your insured damage event is also resolved!
  • We also insure against unusual risks (e.g. contract liability, contract penalties)

Influencer Insurance: an Eye on potential Risks

With Professional Indemnity Insurance for Influencer, you can make the risks of your day-to-day professional life more calculable. The following damages can happen to you in the course of your work as an influencer:

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  • A manufacturer sends you a great winter jacket. You then present the product to your community, but do not point out that it is advertising. Your followers do not realise that this is a sponsored post. A competitor becomes aware of your post and issues you with a warning for unfair advertising.
  • A hotel invites you to spend a weekend there, hoping to generate more attention on social media. However, your stay doesn’t go as expected, and your subsequent review is critical. The hotel feels its reputation has been damaged and seeks compensation. The insurer reviews whether the claim is justified and defends against unjustified claims within the scope of the insurance coverage.

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With the experience of over 25,000 customers, exali AG is your personal and competent partner in all matters relating to Professional Indemnity Insurance.
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